What Are Cookies?

A cookie is a small text file which is stored on your computer when you visit a website. Cookies are useful because they allow a website to recognise a user’s device. This can be very helpful for things like remembering your preferences, saving passwords, keeping track of your ecommerce basket, or ensuring you see only relevant adverts or messaging.

The cookies on https://www.dfs.co.uk and https://m.dfs.co.uk (“Our Site”) are not harmful and are used to make your browsing experience better by providing better site functionality and customised experiences. The cookies used on our site will not store sensitive or personally identifiable information, such as name, address or credit card details. The tables below show a list of all of the types of cookies on our site and how we use them.

These cookies are essential for you to browse and shop on our site and use many of its exciting features, such as adding products to your cart and accessing secure areas of our site. These cookies will generally be first-party session cookies.

DomainCookie NamePurposeCookie Expiry
DFSWC_SESSION_ESTABLISHEDThis cookie is created on the first request that is processed by WebSphere Commerce run time.Session
WC_USERACTIVITY_10427018This cookie contains user session values such as the session login time, and session identifier information such as the user ID and store ID.Session
DFS_CHECKOUTPending copySession
WC_PERSISTENTThis cookie is used to persist user ID, personalization ID (if enabled), language ID, and currency for each store ID visited in the session.90 days
WC_PERSISTENTThis cookie contains the value of the store ID of the session.Session
DFS_PREF_METRICThis cookie is used to store a preference setting chosen by the vistor.Session
WC_AUTHENTICATION_10427018This cookie is used to allow you to login to our website to see account details etcSession
JSESSIONIDThis cookie is used to allow you to login to our website to see account details etcSession
gtm_experimentGoogle optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B TestsSession
gtm_previewGoogle optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B TestsSession
gtm_debugGoogle optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B TestsSession
optimize_editorGoogle optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B TestsSession
gtm_authGoogle optimize is used to delivery hot fixes until a permanent fix can be deployed to all site visitors & A/B TestsSession
vee24.nudgesThis cookie is used to determine if a visual nudge as been shown to the visitor.Session
__cfruidA cookie associated with sites using CloudFlare, used to identify trusted web traffic.Session
v24u_dfsUser Cookie: To identify users who return to a website3652 days
v24s_dfsSession Cookie: Temporary ID when visiting a website. If user engages with an Operator, a new session cookie is provided after the engagement ends-
__cfduidCloudflare cookie for maximising network resources, and protect from malicious traffic30 days
vee24.userIsActiveTo test if the user is active (has moved the mouse in the last few seconds)-
vee24.testCookieTo test if the 1st party cookies are enabled in the browser-
__cfduidCloudflare cookie for maximising network resources, and protect from malicious traffic16 days
giThis cookie monitors your experience on the website to detect, identify, and resolve issues quickly1 day
uaThis cookie monitors your experience on the website to detect, identify, and resolve issues quickly60 minutes
v24TestCookieDFSAnother test cookie to test if the cookies are enabledSession
goNamExpUsed to identify which A/B test group a user falls into, (used with Namogoo to stop browser hijacking)30 days

These functionality cookies give our site a much more personal feel and will remember choices that you have made in the past, such as what language you prefer, or what your user name and password are so you can automatically log in.

DomainCookie NamePurposeCookie Expiry
DFSadiLPThis cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit90 mins
_cs_idThis cookie contains a user identifier395 days
_4c_mc_This cookie is used within nudges to allow us to collect anonymous feedback730 days
_cs_sThis cookie contains the number of pageviews within the running session90 minutes
zukoVisitorIdThis Zuko Cookie is used to gain insight into how users progress through forms, so we can improve them where possible.36135 days
_gidThis cookie is used to give the user a unique ID, in order to collect Analytic data about how a visitor uses our website.1 day
adiVThis cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit.365 days
adiSThis cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit.90 minutes
_cs_cThis cookie is used to save the user consent to be tracked365 days
_gaexpThis cookie is used to collect google analytics data74 days
_gaThis cookie is used to collect google analytics data730 days
_gcl_auThis cookie is stored and used by GTM to track conversions90 days
adiVThis cookie gives us the ability to link visitor behaviour with telephone calls made as a result of a visit.90 minutes
SSIDThis cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website.730 days
SIDThis cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time.730 days
JSESSIONIDThis cookie helps us see what pages you visit, so we can improve customer journeys through the website.Session
__blka_tsThis is a timestamp cookie which enables brandlock to detect a user's 30 minute inactivity. 30 minutes inactivity is treated as the end of the current session.Session
_blka_uabThis cookie stands for A/B testing. Every visitor is given a random number from 1 to 100 for bucket segmentation. ( Visitors having cookie values 1 to 50 are segmented as A bucket and 51 to 100 as B bucket).Session

These functionality cookies give our site a much more personal feel and will remember choices that you have made in the past, such as what language you prefer, or what your user name and password are so you can automatically log in.

DomainCookie NamePurposeCookie Expiry
DFS__exponea_time2__This cookie creates a timestamp offset between browser and server time2 hours
__exponea_etc__This cookie gives the visitor a unique Exponea ID1095 days
xnpe_0feb7596-fef0-11e9-960e-1e3b60270784Exponea Cookies are used to delivery custom experiences to customers.1088 days
__OlapicUUser Generated Content provided by the Olapic Platform, this cookie is used to record if you have user has interacted with the Olapic Widgets.30 days
Trust Pilotamplitude_id_67f7b7e6c8cb1b558b0c5bda2f747b07trustpilot.comTrustPilot Widgets used to display customer rating and review count.10 days

Targeting Cookies allow us to use your online activity to provide you advertising across the web, including away from our site. Allowing these cookies will mean that the ads you see are more likely to be relevant to you or may limit the amount of times you see a particular ad or advertiser. These cookies may share this information with third-party organizations or advertisers, and may follow you onto other websites.

DomainCookie NamePurposeCookie Expiry
DFSanjThis cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.90 days
uuid2This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.90 days
MUIDThis cookie is widely used my Microsoft as a unique user identifier to sync across many different Microsoft domains, allowing user tracking.390 days
uidThis cookie collects information about the visitor and his/her movement through our website.390 days
_pinterest_ct_uacopy7 days
_uetvidThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.16 days
_pin_unauthUsed by Pinterest to track the usage of services.365 days
_uetsidThis cookie is used by Bing to determine what ads should be shown that may be relevant to the end user1 days
__qcaThis cookie provides website rankings, and the data they collect is also used for audience segmentation and targeted advertising.392 days
IDEThis cookie is used for retargeting and running personalised ads390 days
SAPISIDThis DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites730 days
APISIDThis DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites730 days
__Secure-3PSIDUsed to show relevant & personalised Google advertising730 days
NIDThis DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites182 days
SEARCH_SAMESITEThis cookie is used to prevent the browser from sending this cookie along with cross-site requests178 days
1P_JARThis cookie carries information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website28 days
__Secure-3PAPISIDUsed to show relevant & personalised Google advertising730 days
HSIDThis DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites730 days
CONSENTThis cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website6136 days
jvxsyncThis cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronise and gather visitor data from several websites166 days
dThis cookie is used to show you more relevant ads90 days
mcThis cookie is a consent persistent cookie382 days
personalization_idThis cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile716 days
mcdfsvisitor2This cookie is used by Medicom to allow them to show the end user relevant advertising30 days
_ALGOLIAA first party cookie for the Algolia search insights API to identify users for search analytics and personalisation6 months

These cookies are currently unclassified and their purpose is unknown. These will be updated and moved to the correct section as their purpose is detailed.

DomainCookie NamePurposeCookie Expiry
DFS_cs_mkPending90 minutes
searchTermGTMPendingSession

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit https://www.aboutcookies.org or https://www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

Google Chrome

Microsoft Edge

Mozilla Firefox

Microsoft Internet Explorer

Apple Safari

To find information relating to other browsers, visit the browser developer's website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

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