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Cookies Policy

To enhance your experience on our site, many of our web pages use "cookies".

What are ‘cookies’?

Cookies are small pieces of information, which online services provide when users visit them. Software on the user's device (for example a web browser) can store cookies and send them back to the website next time they visit.

How are cookies used?

Cookies are a specific technology that store information between website visits. They are used in numerous ways, such as:

  • Remembering what’s in a shopping basket when shopping for goods online;

  • Supporting users to log in to a website;

  • Analysing traffic to a website; or

  • Tracking users' browsing behaviour.

Cookies are widely used in order to make websites work, or work more efficiently.

What cookies do we use?

We use cookies on dwell.co.uk to help us give you the best experience on our website. By continuing to use our website you’re giving us consent to use cookies.

We may use "session", "persistent", "first party" and "third party" cookies on dwell.co.uk.

What are ‘session’ and ‘persistent’ cookies?

Cookies that expire at the end of a browser session (normally when a user exits their browser) are called ‘session cookies’. Cookies that can be stored for longer are called ‘persistent cookies’.

Session cookies allow websites to recognise and link the actions of a user during a browsing session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site.

Persistent cookies are stored on a user’s device in-between sessions. They can allow the preferences or actions of the user across a site (or across different websites) to be remembered. A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies at a set interval.

What are ‘first-party’ and ‘third-party’ cookies?

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie.

First-party cookies are set directly by the website the user is visiting, ie the URL displayed in the browser's address bar.

Third-party cookies are set by a domain other than the one the user is visiting. This typically occurs when the website incorporates elements from other sites, such as images, social media plugins or advertising. When the browser or other software fetches these elements from the other sites, they can set cookies as well. You should check the third party’s website for more information about how they use cookies.

Strictly necessary cookies +

These cookies are essential to make our platform work. They enable you to move around dwell.co.uk and use our features. Without these cookies, you would not be able to use our platform.

Domain Cookie Name Purpose Expiry
.dwell.co.uk __cfduid Cloudflare cookie for maximizing network resources, and protect from malicious traffic 27
.dwell.co.uk PHPSESSID The PHPSESSID cookie is native to PHP and is used to establish a user session to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed. 32
.dwell.co.uk WC_PERSISTENT This cookie is used to persist user ID, personalization ID (if enabled), language ID, and currency for each store ID visited in the session. 90
.dwell.co.uk __zlcmid This cookie is used to provide Live chat servcies via the zenDesk platform. 365
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.dwell.co.uk WC_ACTIVEPOINTER This cookie contains the value of the store ID of the session. N/A
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.dwell.co.uk WC_AUTHENTICATION_434986 This cookie is used to authenticate the user over SSL-connections. N/A
.dwell.co.uk WC_SESSION_ESTABLISHED This cookie is created on the first request that is processed by WebSphere Commerce run time. N/A
.onetrust.com __cfduid Cloudflare cookie for maximizing network resources, and protect from malicious traffic 19
www.googleoptimize.com gtm_preview Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests N/A
www.googleoptimize.com gtm_debug Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests N/A
www.googleoptimize.com optimize_editor Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests N/A
www.googleoptimize.com gtm_experiment Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests N/A
www.googleoptimize.com gtm_auth Google optimize is used to delivery hot fixes until a permenant fix can be deployed to all site visitors & A/B Tests N/A
www.yext-pixel.com _yfpc cookie This cookie (__cfduid) enables Cloudflare to provide bot traffic analysis on the client’s site in a secure manner N/A
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Analytics cookies

These cookies collect information about how you use our website, for example, we use Google Analytics cookies to help us understand which pages are visited, or if they get error messages from certain pages. These cookies tell us how our website is performing and how we can improve it. Google will store this information. Google's privacy policy is available here.

Functionality cookies +

These cookies allow us to remember choices you make and tailor our website to provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection.

Domain Cookie Name Purpose Expiry
.dwell.co.uk __exponea_time2__ This cookie creates a timestamp offset between browser and server time 0
.dwell.co.uk __exponea_etc__ This cookie gives the visitor a unique Exponea ID 1095
.dwell.co.uk _hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. N/A
api-exp.dfs.uk xnpe_406af468-b377-11e9-b4da-9a9ebadacc49 Exponea Cookies are used to delivery custom experiences to customers. 1083

Advertising cookies

These cookies include Jivox, MiQ, AppNexus, DoubleClick, Exponea and Google Floodlight and are used to deliver advertisements that are more relevant to you and your interests. They remember that you have visited our website and this information may be shared with other organisations such as advertising partners. This means after you have been to our platform you may see some advertisements about our services elsewhere on the Internet.

Targeting Cookies +

Domain Cookie Name Purpose Expiry
.adnxs.com uids This cookie is used to distinguish browsers and mobile devices of visitors. 87
.adnxs.com usersync This cookie is used denote whether a cookie ID is synced with the advertising partners. 87
.adnxs.com icu This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 87
.adnxs.com uuid2 This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 90
.adnxs.com anj This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 90
.bing.com MUID This cookie is widely used my Microsoft as a unique user identifier to sync across many different Microsoft domains, allowing user tracking. 378
.ct.pinterest.com _pinterest_ct_ua Used by Pinterest to track the usage of services. 365
.doubleclick.net DSID This cookie makes advertising messages more relevant to the website visitors. 3
.doubleclick.net RUL Used by DoubleClick to determine whether website advertisemens have been properly displayed. 353
.doubleclick.net IDE This cookie is used for retargeting and running personalised ads. 378
.dwell.co.uk _uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user. 1
.dwell.co.uk _uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 16
.dwell.co.uk __olapicU This cookie tracks user actions for the purpose of enabling interaction with users of social media platforms. 27
.dwell.co.uk _fbp This cookie is used to store and track visits across websites. 90
.dwell.co.uk _hjid used to store a unique user ID 362
.dwell.co.uk _pin_unauth Used by Pinterest to track the usage of services. 362
.dwell.co.uk IR_PI This is a targeting cookie used to track visitors from affiliate partners. 717
.dwell.co.uk IR_12138 This cookie is used to measure affiliate marketing conversions to be able to credit an affiliate marketing partner. N/A
.dwell.co.uk IR_gbd This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. N/A
.google.com NID This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites 183
.google.com __Secure-3PSIDCC This cookie is used to deliver ads more relevant to you and your interests. 365
.google.com APISID This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. 730
.google.com __Secure-3PSID Used to show relevant & personalised Google advertising. 730
.google.com HSID This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. 730
.google.com __Secure-3PAPISID Used to show relevant & personalised Google advertising 730
.google.com SAPISID This DoubleClick cookie is set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites 730

Social media cookies

Our website may be linked to third party social media service providers such as Facebook, Pinterest and Olapic to help us determine what kind of content our audience prefers. They may set their own cookies on your device. We do not control these cookies and you should check the social media service provider’s platform for further details about how they use them.

Performance cookies +

Domain Cookie Name Purpose Expiry
.dwell.co.uk _gat_dwellGATracker This cookie is used by GA to throttle request rate. 0
.dwell.co.uk _cs_s This cookie contains the number of pageviews within the running session 0
.dwell.co.uk _gid This cookie is used to give the user a unique ID, in order to collect Analytic data about how a visitor uses our website. 1
.dwell.co.uk _gcl_au This cookie is stored and used by GTM to track conversions. 87
.dwell.co.uk _hjDonePolls This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. 365
.dwell.co.uk _cs_c This cookie is used to save the user consent to be tracked. 392
.dwell.co.uk _cs_id This cookie contains a user identifier. 392
.dwell.co.uk _ga This cookie is used to collect google analytics data. 730
.dwell.co.uk zukoVisitorId This Zuko Cookie is used to gain insight into how users progress through forms, so we can improve them where possible. 36132
.google.com SID This cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time. 730
.onetrust.com _ga This cookie registers a unique ID that is used to generate statistical data on how the visitor uses the website. 719

Other cookies +

Domain Cookie Name Purpose Expiry
.facebook.com fr N/A 85
.google.com 1P_JAR This cookie carries information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 30
.google.com SEARCH_SAMESITE This cookie is used to prevent the browser from sending this cookie along with cross-site requests. 168
.google.com SSIDCC These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. 365
.google.com SSID This cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website. 730
.google.com CONSENT This cookie holds information about how the visitor uses the website and any advertising that the end user may have seen before visiting the website. 6138

How you can control your cookie preferences

If you want to control which cookies you accept you can configure your browser to accept all cookies or to alert you every time a cookie is offered by a website's server. Most browsers automatically accept cookies. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser.

You may find that some parts of our site will not function properly if you have refused cookies and you will not be able to buy any goods on dwell.co.uk.

Most browsers allow you to refuse to accept cookies. Each browser is different, so check below for your particular browser to learn how to change your cookie preferences.

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.

dwell is not responsible for the content of external websites. Link will open in a new tab.

Changes to the cookie policy

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

For full details of our policy please click here.

4 Years interest
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Optimum 4000 Mattress
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Optimum 4000 Mattress

Exceptional comfort and superior support for an indulgent night's sleep.

Optimum 4000 Mattress: Super King (6 ft) Mattress

Optimum 4000 Mattress: Super King (6 ft) Mattress

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Selected Optimum 4000 Mattress in White

Colours may vary slightly from shown

Only

£959

£19.97 a month for 4 years 0% APR - No deposit

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Dimensions & Product Info

Product Information

Large View
Super King (6 ft) Mattress

Optimum 4000 Mattress: Super King (6 ft) Mattress

  • Pillow top includes pocket springs for maximum comfort
  • Zero gravity foam provides support without pressure, giving the feeling of weightlessness
  • Luxurious fabrics promote a more comfortable, restful night's sleep
  • Manufactured in the UK
  • Not on display in all DFS stores, please contact local store to check availability
  • Free 2 year guarantee
  • Delivery charges may apply
  • Today's offer: 28/01/2022
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Dimensions (approx)

View dimensions and footprint
  1. inches cm
  2. Height
    27 10.6 
  3. Width
    183  72 
  4. Depth
    198  78 

Only

£959
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