Welcome to the comfy age - out Mammoth winter sale is here

There’s a sofa for everyone in the DFS Mammoth Winter Sale, brought to you in partnership with the movie Early Man – in UK cinemas from January 26th 2018.


Meet dug and the tribe in our latest TV advert in association with early man

Just because you’re living in the Stone Age, doesn’t mean you should miss out on comfort. See how Dug, Hognob and the tribe find their perfect sofa by clicking on the video.


DFS and Aardman - The makings of a beautiful partnership
Advert Video

We are delighted to build on our hugely successful relationship with Aardman Animations by partnering with them for Academy Award® winning Nick Park’s first feature film since Wallace And Gromit: The Curse Of The Were-Rabbit. Early Man tells the story of how plucky caveman Dug, along with sidekick Hognob, unites his stone age tribe against the mighty Bronze Age in a battle to save their home.

Dug, Hognob and other members of the Early Man tribe are starring in our latest TV advert – looking for a comfy sofa in our
Mammoth Winter Sale!

The comfy age is here

To celebrate the release of Early Man, we invited a handpicked selection of journalists and influencers to see the movie from the comfiest spot we could think of – sitting in one of our sofas! Find out what two of our attendees thought in these two special reviews.

Early man review
by Jess Hurrell

Gold is a Neutral

EarlyMan Review 1

Early man review
by Sarah Lawton

Mumzilla

EarlyMan Review 2

I don’t think going to the cinema will ever be the same for me and my son after we had the comfiest cinema experience ever at the DFS screening of the new Aardman film Early Man. Walking in to a screening room with a room full of squashy sofa’s and an excellent variety of snacks to choose from is pretty much the dream cinema scenario. And that was before the film had even started!

Choosing which DFS sofa to sit on was something we took very seriously! Should we spread out on the stylish and spacious Eden in this year’s colour trending teal, or snuggle up on the super cool Zinc Cuddler in gorgeous green velvet. In the end my five-year-old took charge and parked himself and his popcorn smack bang in the middle of the front row on the fabulous Fliss.

Early Man is the first film from Aardman (of Wallace & Gromit fame) in 3 years, and it’s been 8 years in the making, but it’s well worth the wait. It sees Dug (voiced by Eddie Redmayne) and his fellow cave men and women uprooted from their beloved valley by the bigger, sheer brute force of the Bronze Age people, who are overseen by the beastly Lord Nooth (voiced by Tom Hiddlestone). In Dug’s quest to reclaim his land, he ends up committing his tribe to a game of football against the all-conquering Real Bronzio. But there’s just one problem, they’ve never actually played football! Luckily for Dug and his tribe, a girl is on hand to show them how it’s done. Goona (voiced by Maisie Williams) steps in, whips them into shape and shows them that there’s no ‘I’ in team. This is a true family film which has plenty to appeal to all ages. I loved it and my son was so into the story he was literally and quite loudly cheering on Dug and his teammates during the football match (my apologies to the rest of the audience). It turns out that comfort, comedy and cave folk is a winning combination.

I’ll bet if I asked someone to tell me their best cinema experience they would give me a puzzled look. It’s all a bit the same usually, isn’t it? Shuffling around on uncomfortable, cramped seats, expensive snacks, fidgety kids. Well, those people haven’t experienced cinema DFS style.

A cinema screening room full of luxurious, snuggly sofas and all the pizza and popcorn you could wish for. The kids were still fidgety, but DFS sell sofas, not miracles. We turned up and chose our sofa – I liked the look of the smaller sweetheart sofas, but Rian was naturally drawn to the biggest sofa in the house, a floral velvety Joules number at the back. His immediate complaint was that it was so much more comfortable than our sofa at home!

We armed ourselves with snacks and listened to a quick talk from Steve from Aardman, who made the Early Man film and also the latest DFS adverts. Then we got to enjoy the extremely funny and sweet film itself. The boy was thrilled to know he was one of the first children in the UK to get to see it – and from an amazingly comfy sofa! Cinema will never be the same again…

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